Myntra becomes the first e-commerce company, globally, to manage the Mango’s omni-channel presence.

Myntra becomes the first e-commerce company, globally, to manage the Mango’s omni-channel presence.

It aims to Curate 25 to 30 Stores Over the Next five Years Myntra today announced that it has been awarded the master distribution and management rights for the Spanish fast fashion brand Mango [http://www.myntra.com/mango ] in India; making it the first e-commerce player globally to manage the omni-channel strategy for a global fashion brand. As a part of this arrangement, Myntra plans to curate and facilitate 25 - 30 Mango stores as well as list the brand exclusively on Myntra and Jabong, in association with select retail partners over the next five years.

The association between the two companies goes back to 2014 when apparel from Mango, one of the leading fashion brands in the world, was listed on Myntra. The brand has since performed extremely well on its platforms and is currently one of the top 5 womenswear fashion brands on Myntra’s marketplace. Taking this partnership to the next level, Myntra will now be responsible for managing Mango’s omni-channel presence including Mango.com, offline stores in the country as well as the brand’s presence on its own platform. Mango is known the world over for its product concepts, store design, quality standards and brand image. The corporate philosophy is centered around creativity that has helped the brand establish itself as a Spanish fashion leader.

Myntra’s position as the leading fashion and lifestyle destination with over 18 million monthly active users along with Jabong as well as its ability to use technology to create unique customer experiences helped establish it as the partner of choice for Mango. The move compliments Myntra’s offline strategy and will serve as a distinguishing platform by creating the right omni-channel experience for customers. As a long-term strategy, the company will explore similar partnerships with global brands in the future and will also develop an organizational structure to cater to an expanding omni-channel presence.